HOST: Philippe Assouline, CEO & Founder PropellorIQ - Behavioural Communication & Applied AI

Discuss the power of emotional branding and discover how evolutionary biology, neuroscience, and cultural shifts influence today’s consumers. Philippe Assouline, expert in behavioural marketing, draws on a fascinating background—from computer science to law, PhD studies in mass psychology, and strategic work with global brands. In this session, learn how to connect authentically with both B2B and B2C audiences, navigate identity in a rapidly globalising world, and harness emotional resonance to build trust, loyalty, and growth—especially in times of change.