Jenny Stanley
Jenny has over 20 years experience in international sales management across the media, advertising and creative technology industries. Jenny is Managing Director and Founder of the global leader in connected packaging, Appetite Creative. The creative technology studio unites brands with audiences through web app based interactive brand experiences.
Jenny has pioneered the integration of digital experiences into physical packaging, transforming it into a powerful marketing tool that drives consumer engagement and provides valuable data insights for brands. Under her leadership, Appetite Creative has developed groundbreaking connected packaging campaigns reaching millions of consumers worldwide, for global brands including Tetra Pak, AB InBev and Nestlé.
Her latest book released in September 2024, ‘Connected Packaging: The Game-Changing Marketing Tool’ was an industry first on the subject of connected packaging. Jenny’s comprehensive guide offers fresh perspectives on this rapidly evolving field.
Prior to launching Appetite Creative in 2015, she began her career at Microsoft as a senior member of the sales team, she then moved to UTarget and Oddcast leading business development. Latterly, she was sales director at EyeWonder/Mediamind and European commercial director at Adform.
Talk Title
Connected Packaging Revolution 2025: Where Digital Innovation Meets Consumer Demand.
Transforming Print into Interactive Experiences - A Data-Driven Future
Join Jenny Stanley, pioneering author of 'Connected Packaging: The Game-Changing Marketing Tool' and Managing Director of Appetite Creative, for an eye-opening exploration of connected packaging's transformation from innovative concept to industry essential. With over 20 years of experience in creative technology and digital innovation, Jenny has spearheaded groundbreaking campaigns for global brands including Tetra Pak, AB InBev, and Nestlé, transforming physical packaging into powerful marketing channels.
Drawing from exclusive 2025 survey data showing 88.8% industry confidence and real-world case studies, discover how digital integration is revolutionizing traditional packaging. Learn how leading brands are achieving up to 30% sales increases through strategic implementation of connected packaging solutions, and get an exclusive preview of emerging trends in consumer engagement, AI, sustainability tracking, and supply chain optimization.
As founder of the global leader in connected packaging and author of the industry's definitive guide, Jenny brings unique insights into this rapidly evolving field. This session will provide actionable insights for printing professionals looking to capitalize on the connected packaging revolution.