Emma Barry
Emma Barry is an experienced marketing professional with over a decade in the industry. As Global Product Marketing Manager at Domino Printing, she leads global product launches for label and corrugated presses, driving strategic initiatives to enhance market presence and customer engagement. Prior to Domino, Emma worked at Xaar where she led new product launch campaigns and helped define product strategies, gaining valuable expertise in the printing and industrial sectors and developed a deep understanding of product positioning, brand strategy, and go-to-market execution.
Talk Title:
Flexo, Digital, or Hybrid? Finding the Right Fit in Label Printing
In today’s dynamic label printing industry, choosing the right technology is key to maximizing efficiency, meeting customer demands, and staying ahead of the competition. This presentation will explore the advantages and challenges of flexographic, digital, and hybrid printing to help label printers and converters make informed decisions.
We will cover:
The evolving brand owner demands shaping print technology choices.
When flexo is the best option for long-run, high-efficiency jobs.
The advantages of digital printing for short runs, high SKU counts, and variable data.
How hybrid printing merges the strengths of both technologies for enhanced flexibility.
Real-life case studies from industry leaders who have successfully integrated these technologies.
Join us for an insightful discussion, where we’ll share practical examples of businesses that have optimized their printing strategies.